Royal DSM urges consumers to boost their ‘immuniD’

Royal DSM, a science-based company operating in nutrition, health and sustainable living, has launched a digital-led campaign to highlight the importance of Vitamin D through proper nutrition. The campaign has been conceptualised by Flying Cursor Interactive.

The ‘Boost your ImmuniD’ campaign is a corporate social responsibility initiative, that claims how 80% of Indians are Vitamin D deficient. Through this, Royal DSM aims to shed light upon the societal need for Vitamin D as a vital source for building immunity.

Speaking about the campaign, B. Rajagopal, president, DSM India said, “DSM’s ‘Boost Your ImmuniD’ campaign looks to educate Indians about the importance of Vitamin D. The film takes a humorous tone and shows people from different walks of life, reinforcing that while they might be very different outwardly, they can all be Vitamin D deficient deep inside.”

Added Shormistha Mukherjee, director, Flying Cursor Interactive, said, “Building one’s immunity is always important, and even more so during the pandemic. Health and nutrition are something everyone should focus on, but this realisation has become very stark in these times. But we also didn’t want to preach to viewers. It's time to Boost Your ImmuniD.”