Ritu Kumar gets Radhika Apte to recite 'If' for winter collection

Watch the film conceptualised by the brand's in-house team here

Sep 05, 2019 09:56:00 AM | Video | Campaign India Team

Fashion brand Ritu Kumar has released a video featuring actor Radhika Apte.
The film featuring the star sees Apte provide a Hindi voiceover narration of Rudyard Kipling's poem, 'If'. The poem gives advice on how to win at life and be a better human being.
The campaign is a follow-up to Ritu Kumar's campaign featuring Nimrat Kaur from 2017.
Creative director: Amrish Kumar
Photographer: Bikramjit Bose
Videographer: Sachin Pillai