Coca-Cola turns to Radhika Apte and Rana Daggubati for smartwater

The Coca-Cola Company has rolled out two brand films for water brand smartwater. 

 

Titus Upputuru, creative head, Taproot Dentsu, said, “Typically, brand campaigns are about what brands do for consumers. This brief was challenging. We were asked to talk about the manufacturing process. Now that could have gotten really boring. But we saw a parallel between the actors Rana Daggubatti, Radhika Apte and the product smartwater. We found that they were all made differently. The choices that these actors have made in terms of the films and the characters is a testimony to this. The way smartwater is made is inspired from the clouds. We found this very fascinating. So, we didn’t want to just relegate it to the product window. We wanted to romance it. The installation execution seemed appropriate for a premium brand like smartwater.”   

 

CREDITS:

 

Client: The Coca-Cola Company

Creative head: Titus Upputuru

Chief creative officer: Santosh Padhi

Creative team: Titus Upputuru, Auryndom Bose, Chinmoy Bhowmik

Account management head: Harjot Singh Narang

Account management team: Payal Dhawan, Aditya Seth

Planning head: Anand Murty

Films: Dawa Lama

Director (of the film): Daniel Upputuru

Cinematography: Sejal Shah

Production house: The DZU Films

Music: Rupert Fernandes

Lyrics: Titus Upputuru