Campaign India Team
Jun 26, 2019

Religare tells you read or bleed

Watch the commercials conceptualised by Scarecrow M&C Saatchi here

Religare Health Insurance has unveiled a campaign titled ‘the moment of truth’ to simplify a customer’s experience at the time when they need their insurer the most, while claiming their health insurance policy. 
The multi-channel initiative will span social media and on-ground activities to capture a wider set of audience. 
A series of four films highlight situations and reasons that might lead to a customer not being able to make use of their policy and file a claim, from something as simple as not reading the policy documents.
Watch the 'don't be like Babua' film here:
Another film highlights the consumer pain point while going through the claim settlement process. Watch that film here:
Anuj Gulati, MD and CEO, Religare Health Insurance said, “Health Insurers are often faced with situations wherein there is a gap between customer’s understanding of the product, terms and conditions and their expectations. It is our responsibility to build trust and confidence for the industry among consumers and prospect, and therefore the objective of this campaign is to inform people at large about the significance of having.”
Raghu Bhat, founder, Scarecrow M&C Saatchi said, “Trust is the holy grail for any health insurance brand. Educating and empowering the consumer with relevant information that helps him gain access to quality healthcare – is a great way to earn that trust. But this intent has to be backed with the right execution. We are happy that instead of being preachy, Religare Health Insurance has chosen the path of storytelling, through engaging and entertaining videos.”
Campaign India

Related Articles

Just Published

9 hours ago

Apac Effies 2020: Seven wins from India on day one

The Leo Group bags three (including a Gold); a Bronze each for four agencies from India

13 hours ago

The Advertising Club to refund Abby entrants as ...

Organisation is contemplating rewarding work of two years of work in the coming year

16 hours ago

Universal Society of Hinduism upset by Ikea's ...

Calls for an apology and withdrawal of a 'yoga catalogue' that sells 15 products

17 hours ago

Campaign-Kantar D&I survey shows worsening levels ...

Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.