Religare Health Insurance has unveiled a campaign titled ‘the moment of truth’ to simplify a customer’s experience at the time when they need their insurer the most, while claiming their health insurance policy.
The multi-channel initiative will span social media and on-ground activities to capture a wider set of audience.
A series of four films highlight situations and reasons that might lead to a customer not being able to make use of their policy and file a claim, from something as simple as not reading the policy documents.
Watch the 'don't be like Babua' film here:
Another film highlights the consumer pain point while going through the claim settlement process. Watch that film here:
Anuj Gulati, MD and CEO, Religare Health Insurance said, “Health Insurers are often faced with situations wherein there is a gap between customer’s understanding of the product, terms and conditions and their expectations. It is our responsibility to build trust and confidence for the industry among consumers and prospect, and therefore the objective of this campaign is to inform people at large about the significance of having.”
Raghu Bhat, founder, Scarecrow M&C Saatchi said, “Trust is the holy grail for any health insurance brand. Educating and empowering the consumer with relevant information that helps him gain access to quality healthcare – is a great way to earn that trust. But this intent has to be backed with the right execution. We are happy that instead of being preachy, Religare Health Insurance has chosen the path of storytelling, through engaging and entertaining videos.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 days ago
Watch the film conceptualised by Lowe Lintas here
2 days ago
Watch the film conceptualised by Songfest here