Campaign India Team
Jun 26, 2019

Religare tells you read or bleed

Watch the commercials conceptualised by Scarecrow M&C Saatchi here

Religare Health Insurance has unveiled a campaign titled ‘the moment of truth’ to simplify a customer’s experience at the time when they need their insurer the most, while claiming their health insurance policy. 
 
The multi-channel initiative will span social media and on-ground activities to capture a wider set of audience. 
 
A series of four films highlight situations and reasons that might lead to a customer not being able to make use of their policy and file a claim, from something as simple as not reading the policy documents.
 
Watch the 'don't be like Babua' film here:
 
 
 
Another film highlights the consumer pain point while going through the claim settlement process. Watch that film here:
 
 
Anuj Gulati, MD and CEO, Religare Health Insurance said, “Health Insurers are often faced with situations wherein there is a gap between customer’s understanding of the product, terms and conditions and their expectations. It is our responsibility to build trust and confidence for the industry among consumers and prospect, and therefore the objective of this campaign is to inform people at large about the significance of having.”
 
Raghu Bhat, founder, Scarecrow M&C Saatchi said, “Trust is the holy grail for any health insurance brand. Educating and empowering the consumer with relevant information that helps him gain access to quality healthcare – is a great way to earn that trust. But this intent has to be backed with the right execution. We are happy that instead of being preachy, Religare Health Insurance has chosen the path of storytelling, through engaging and entertaining videos.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

KFC serves up epic flavour adventure for Gen Z

Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.

17 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

22 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

22 hours ago

Shailesh Prakash checks out of Google News

The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.