Campaign India Team
Oct 25, 2013

Quikr pitches job listings, through store assistant caught in the wrong job

Watch the ad film conceived by Scarecrow Communications here

Online classifieds player Quikr.com has rolled out an ad film to promote its job listings.

Conceptualised by Scarecrow Communications, the film shows a man walking into a shop looking for a pair of jeans. He encounters a salesman who offers him three different kinds of pairs, in three different voices. The shopper tells him that he should use this skill and apply for work in a call centre instead. The salesman asks him how can he get into a call centre, in a fourth voice. He is directed to Quikr.com. A voice over then explains Quikr's job finder category.

Pranay Chulet, CEO, Quikr, said, “People don't realise how big the jobs category is for us. In addition to being the #1 player in classifieds in general, we are also far far bigger than anyone else in mass market jobs as a category. We thought its time to tell people that. There are hundreds of thousands of employers posting all types of jobs on Quikr, ranging from IT/BPO to sales to retail and beyond. In a broader sense, the role of this film is to let people know that Quikr is not just about products - but services too."

Raghu Bhat, founder director, Scarecrow Communications, said, "The best part about Quikr communication is the brutal clarity on the who the target audience is and the brand's determination to delight them with the 'unexpected' at every given opportunity. This purity of purpose has led to highly memorable campaigns in the past and hopefully, this time too."

Along with a TVC, Quikr will be using radio and internet.

Credits

Brand: Quikr (www.quikr.com)
Clients: Pranay Chulet, Aparna Mahesh
Agency: Scarecrow Communications
Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Ashok Lad
Account management: Arunava Sengupta, Amitabh Sreedharan, Ankita Ray, Amruta Tendolkar
Production house: 200notout
Director (film): Naren Multani
Producer: Hozefa Alibhai
Music: Rohan Vinayak
Editor: Nilesh Girdhar

Source:
Campaign India

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