Campaign India Team
Jan 12, 2015

Pizza Hut serves flavours of the world for the experience seeking generation

Watch the ad film conceptualised by Ogilvy & Mather New Delhi

Pizza Hut has launched an ad film to promote its new range titled, ‘Flavors of the world’. The ad film has been conceptualised by Ogilvy & Mather.

The ad film features Bollywood actor, Sushant Singh Rajput at a Pizza Hut restaurant. He is seen sharing a pizza with a woman. As the video progresses, we see Sushant with a few more women sharing different types of pizza with each of them. Depicting the conflict that Sushant faces over choices, the song, “Kisse pyaar karu, kaise pyaar karu” plays in the background. The ad film ends with a showcase of the range. 

Unnat Varma, general manager, Pizza Hut & Taco Bell, India said, “Delighting & surprising our consumers has always been Pizza Hut’s mainstay. This time we wanted to give them the world on a platter and leave them spoilt for choice. We have come up with some of the best flavors from across the globe creating the tastiest sauces and toppings we could find. Now the challenge for our consumers is to pick just one! The ad campaign by Ogilvy encompasses the dilemma that we experience in choosing from a variety of delicious, never before seen exotic pizzas that 'Flavours of the World' present to us. Sushant is effortless with his fun and light-hearted personality and we are confident that the “kisse pyaar karo, kis ko pyaar karoon” theme will ring true with each and every bite.”

Ajay Gahlaut, executive creative director, O&M, said, “For an experience seeking generation, Pizza Hut’s exotic Flavours of the World seemed like a range just perfect for them. So instead of getting stuck to just one they could choose from many. Be it when they were dating or when they were ordering during the date! All we had to do was tell this fact in an interesting manner. And I think we did.”
 
Credits:
 
Client: Pizza Hut
Creative agency: Ogilvy & Mather New Delhi
Executive creative director: Ajay Gahlaut
Senior creative director: Basab Tito Majumdar
Senior creative director: Vikash Chemjong 
Associate creative director: Anu Gulati 
Associate creative director: Pavneet Bhasin
Creative controller: Hardik Trivedi
Ogilvy North president - branch head: Kapil Arora 
Vice president: Antara Suri
Management supervisor: Samir Gokhale
Senior account executive: Pranay Bagchi
Senior account executive: Adi Vyas
President, planning: Neeraj Bassi
Vice president: Anirban Roy 
Director: Saumya Baijal 
Production house: Chrome Pictures 
Director: Hemant Bhandari 
Producer: Abhishek Notani
 
 
Source:
Campaign India

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