Pick of the Week: Titans boot camp

View a video of an activity conceptualised by McCann Colombia here

May 05, 2017 05:59:00 AM | Video | Campaign India Team

Our pick this week is an activity from June 2016 which was brought to our notice by McCann Colombia earlier this week.
The agency worked with Step Ahead, a gym chain from Colombia, to launch Titans Bootcamp, a fitness training programme that combined exercise to help out people in need.
The programme partnered with NGOs to connect gym members who were willing to work out while in the service of helping communities in need. The workouts included activities such as home rebuilding and construction, farming, recycling and garbage collection.