According to Wunderman Thompson, Thasorn Boonyanate, ECD in Thailand, cut the above film after TCP Group (owner of Red Bull and other beverage brands) cancelled one of his biggest campaigns of the year. Boonyanate posted the film on his personal Facebook account.
Ad Nut notes that as sincere as the personal journey of enlightenment described in the the film may be, it also makes a pretty good ad for the client in the end.
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(This article first appeared on CampaignAsia.com)
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