Ad Nut
Jun 04, 2020

Weekend Watch: Dear client, thank you for cancelling our work

Wunderman Thompson's Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client has been up to.

According to Wunderman Thompson, Thasorn Boonyanate, ECD in Thailand, cut the above film after TCP Group (owner of Red Bull and other beverage brands) cancelled one of his biggest campaigns of the year. Boonyanate posted the film on his personal Facebook account.

Ad Nut notes that as sincere as the personal journey of enlightenment described in the the film may be, it also makes a pretty good ad for the client in the end.

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(This article first appeared on CampaignAsia.com)

Source:
Campaign India