P&G gives you a lesson in educating responsibly

Watch the film conceptualised by Leo Burnett India here

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

P&G India has launched a digital film for its flagship CSR program that promotes education. The film has been launched across social media platforms YouTube, Facebook and Twitter.

It portrays the story of Appu, who wishes with all his heart to go to school. Unfortunately, there is no school in little Appu’s village. The film is the story of Appu’s anticipation of school and how his father deals with his impending disappointment. In India, many children do not have access to quality education because of the absence of schools or infrastructure.

Abhishek Desai, director – marketing operations, P&G India said, “Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

Rajdeepak Das, MD – India and chief creative officer, Leo Burnett, South Asia, “It is no small feat to build and support 1,500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them.”

Credits

Brand: P&G Shiksha

Creative agency: Leo Burnett India

Creative director: Manasvi Abrol

Creative team: Abhisek Patnaik, Ashish Gautam, Nikhil Lotankar, Nitin Menon, Peter C Joseph, Sagar Parab

Business head: Abhimanyu Khedkar

Brand strategy director: Sushrita Mukherjee

Producer (Leo Burnett India): Falgun Busa

Production house: Red Ice Films

Director: Robbie Grewal and Gary Grewal

Executive producer: Vandana Singh

Producer: Priyank Misra