P&G has unveiled a film that highlights the story of Bittu, who at the age of 75 is realizing his dream of attending school. The film has been launched across social media platforms YouTube, Facebook, Instagram and Twitter.
The film is inspired by a true story and highlights Bittu’s life at school. Having grown up in a village without schools, he had to wait until the age of 75 to attend one.
Abhishek Desai, director – marketing operations, P&G India said, “Education is the foundation of an individual’s development and the society at large. The film highlights the simple joy of learning and attending a school that no child should miss. We hope the film builds an emotional connect with the audience and inspires them to do their bit towards Shiksha.”
Added Rajdeepak Das, MD India and CCO, Leo Burnett South Asia, “Going to school is a dream that children have. Unfortunately, this dream is not realised for everyone. The new campaign is inspired by a true story and we have humanised the campaign by capturing the hopes and aspirations of ‘Bittu’ and how he is living his dream of attending school at the age of 75. With this emotional and thought-provoking story, we hope this campaign strikes a chord with everyone.”