Campaign India Team
Feb 11, 2021

PayNearby rechristens its positioning with a new logo and tagline

The brand positioning is the work of Leo Burnett Orchard and the brand's research partner Eschalot

With a vision to create a digitally one nation through financial empowerment, branchless banking network PayNearby has unveiled a new brand identity. 
 
It comprises a new brand logo and slogan ‘Zidd Aage Badhne Ki’. The genesis of the logo revamp is to present PayNearby 2.0, with a fresh brand narrative. A film has been released for the same.
 
Anand Kumar Bajaj, founder, MD and CEO, PayNearby, said, “Determination is not just a word but a passion that is inside us all. When we started our journey, little did we know that we would make such a big difference in the lives of our countrymen at the last mile. It is this determination and passion to move ahead towards our goal that has made this possible. And, this journey would not have been imaginable without our 'Digital Pradhans', who have time and again selflessly come to the aid of the banking sector to serve the masses including the migrants and rural population by offering seamless digital and banking services, even in these tough times. The remarkable work done by our retailers and our 650+ colleagues at PayNearby, over the last four years has made PayNearby synonymous with financial inclusion in the country. Our brand narrative is an ode to the resilience demonstrated to succeed against all odds, to the zeal demonstrated to lead a better life individually and collectively as a nation, and to the unstoppable ambition that each of us carry to be a part of the country’s growth journey.”
 
The brand positioning was a collective effort by PayNearby's research partner-Eschalot, and its creative agency, Leo Burnett Orchard.
 
Source:
Campaign India