Tourism Australia has rolled out a campaign targeting travellers from India and South East Asia.
Conceptualised by BBDO Sydney, the campaign features Parineeti Chopra. The films look to address some mis-conceptions about Australia and highlight other tourist attractions.
Nishant Kashikar, country manager, India and Gulf, Tourism Australia, said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities. It’s surprising experiences such as these that we will be seeking to highlight through this campaign."
Arrivals from India to Australia were at for the time period July 2017 to June 2018 was 335,100 visitors. India the eighth largest inbound market for Australia.