Campaign India Team
Apr 11, 2021

Pankaj Tripathi gets an instant boost of energy with Glucon-D

Watch the campaign conceptualised by McCann here

Zydus Wellness’ Glucon-D has unveiled a film-led campaign featuring newly-signed brand ambassador, Pankaj Tripathi. With the tagline ‘Glucon-D de energy satasat, game mein lautaye latafat’ (Glucon-D provides energy quickly so you can get back in the game), the films depict situations that cause consumers exhaustion. McCann has conceptualised the two-film campaign.  
 
The first film (above) shows a child playing cricket, with Tripathi playing the coach. When he asks the child to rest between sessions, the latter drinks Glucon-D instead for energy, thereby getting back to practice immediately.
 
The second commercial is set against the backdrop of a wedding where Tripathi and the planner are exhausted with all the work. Tripathi prefers to rest, while the planner whips out her Glucon-D for an instant boost of energy.

Tarun Arora, CEO, Zydus Wellness, said, “Glucon-D has always enjoyed top-of-mind recall and is trusted by millions of Indians to provide the instant energy they need. As we look to grow the brand aggressively, we wanted to offer a refreshed brand narrative so we can be a part of people’s energy needs not just in extreme situations like summer but through their daily routine as well. We are happy to have Pankaj Tripathi on board and are confident that he will help us reach a wider audience and build a deeper connection with every consumer.”
 
Himanshu Saxena, EVP and head of integration, Result McCann, added, "Glucon-D is an iconic brand. This campaign is going to drive this market leader brand to widen its appeal, relevance and promise to newer sources of market growth without losing its core equity. The tagline 'Glucon-D de energy satasat, game mein lautaye fatafat' will bring to life this re-energised brand ambition."
 
The films are live in seven Indian languages and will also be seen on digital and social media platforms.
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Republic Media Network elevates Mohit Dhamne and S ...

Mohit Dhamne has been named as the chief financial officer and S Sundaram has been elevated to director of strategy for the network

1 day ago

Want to demonstrate the value of our audience to ...

As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers

1 day ago

Havas acquires majority stake in Singapore-based ...

The agency will become H/Advisors Klareco upon closing, and will be the launchpad for the long-term APAC expansion of Havas' strategic communications advisory arm, H/Advisors

1 day ago

X-rated Musk burns bridges with concerned advertiser...

Ad chief Linda Yaccarino attempts to clean up after public tirade