Campaign India Team
Nov 12, 2020

Pankaj Tripathi asks kirana store owners to open their doors to profit by using Udaan

Watch the film conceptualised by McCann Worldgroup India

Udaan.com, an app aimed to help local grocery store owners stock up on supplies daily, has launched a new TV-led ad campaign. Titled ‘Kholo munafe ka shutter’ (open your doors to profit), the brand is looking to help more kirana store owners go digital when it comes to their stocks. 
 
The film has been conceptualised by McCann Worldgroup India and shows one such shop owner wonder what’s going on in his neighbouring store as he spots Udaan’s personnel arriving with several boxes of supplies. As he wonders why the other owner orders fresh stocks every day, the latter takes him through Udaan’s benefits. 
 
Sambit Mohanty, creative head - McCann South, said, "Technology is like magic. And the technology behind the Udaan App makes it possible for millions of shop owners and retailers to do business with extraordinary ease. Helping them grow it and be more profitable. This is the magic our film depicts."
 
CREDITS:
 
Brand: Udaan App
Client team: Suvid Bajaj, Mohit Jain, Arthi Ramalingam, Ankita Chandak
Creative agency: McCann Worldgroup, Bangalore
Chairman & CCO: Prasoon Joshi
Creative head: Ashish Chakravarty
Head of creative, McCann South: Sambit Mohanty
EVP McCann, South: Dileep Ashoka
Creative team: Nilesh Kulkarni, Radhesh TK, Bharath Kulkarni, Sanil KT
Planning: Rasika Fernandes
Account management: P N Keshav, Bharath Shankar, Jasraj Singh
Films: Karan Prabhakar
Director: Rajesh Saathi
 
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was