Nissan India has rolled out a new campaign for its SUV Terrano conceptualised by TBWA, featuring Bollywood actor Sushant Singh Rajput.
The film is set in a parking lot. A dapper Rajput checks his phone while walking. When he coughs while passing a parked Terrano, and the car gets unlocked. That grabs his attention and he walks towards the vehicle. He gives the car a look, and it responds with a swipe of its wipers. What follows is an animated dance-off between the empty car and Rajput. The spirited contest comes to an end as a young woman walks to the car and drives off, smiling at Rajput’s awkward dance pose.
The film went on air on digital on 13 May 2015.
Client: Nissan, India
Creative agency: TBWA, Mumbai
Global creative director: Mark Sheldrake
Chief creative officer: Parixit Bhattacharya
Account management: Mike Kiernan, Nipun Goomer & Rahul Bhambri
Agency producer: Divyang Pandya
Production house: Kiss Films
Director: Rich Lee
Executive producer: Dalbir Singh
Producer: Anuradha Sachdev
Director of photography: Jason West
Music director: Sameeruddin
Scorpio arm: MAD with Ricky Verma and Aumprakash Mohapatra