Terrano underlines style quotient, in dance-off with Sushant Singh Rajput

Nissan India has rolled out a new campaign for its SUV Terrano conceptualised by TBWA, featuring Bollywood actor Sushant Singh Rajput.  

 

The film is set in a parking lot. A dapper Rajput checks his phone while walking. When he coughs while passing a parked Terrano, and the car gets unlocked. That grabs his attention and he walks towards the vehicle. He gives the car a look, and it responds with a swipe of its wipers. What follows is an animated dance-off between the empty car  and Rajput. The spirited contest comes to an end as a young woman walks to the car and drives off, smiling at Rajput’s awkward dance pose.

 

The film went on air on digital on 13 May 2015.  

 

Credits
 

Client: Nissan, India

Creative agency: TBWA, Mumbai

Global creative director: Mark Sheldrake

Chief creative officer: Parixit Bhattacharya

Account management: Mike Kiernan, Nipun Goomer & Rahul Bhambri

Agency producer: Divyang Pandya 

Production house: Kiss Films

Director: Rich Lee

Executive producer: Dalbir Singh

Producer: Anuradha Sachdev

Director of photography: Jason West

Music director: Sameeruddin

Scorpio arm: MAD with Ricky Verma and Aumprakash Mohapatra