Campaign India Team
Oct 08, 2018

Bata continues to change perceptions; Sushant Singh Rajput is latest to #BeSurprised

Watch the ad film conceptualised by Contract Advertising here

Bata has rolled out one more film through which it looks to change its perception and appeal to today's youth. This film features newly appointed brand ambassador Sushant Singh Rajput along wth Kriti Sanon. 
 
The film shows the duo heading for a last minute party. Rajput has forgotten his shoes and Sanon tells him not to worry as they can stop by at Bata. Rajput mocks her by saying that they're going for a party and not for a meeting. He is then pleasantly surprised to see the offerings at Bata. 
 
Sandeep Kataria, CEO, Bata, said, “Sushant is a multi-faceted actor who is a favorite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”
 
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Source:
Campaign India