Fashion brand Only has launched a campaign ahead of the festive season titled 'the ONLY thing I want is everything'. The film features its brand ambassador Ananya Panday.
Conceptualised by Taproot Dentsu it showcases the intention of a Gen-Z consumer having it all through an ad jingle. The film captures the brand's latest season's fashion trends.
Vineet Gautam, CEO and country head, Bestseller India, said, “Remaining true to our brand’s core essence, it was important for us to re-iterate and celebrate the Only girl we designed for. This campaign and the new collection is emblematic of the modern ONLY consumer. They define success on their terms.”
Titus Upputuru, creative head, Taproot Dentsu added, “Today’s young women are ambitious. But, they are also selective about what they want. That’s how the idea came up. I had fun writing the song and was happy with the way the music turned out too.”
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Watch the film conceptualised by Imran Khatri Productions here
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