Gideon Spanier
Jun 27, 2017

No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.

Tim Castree, the global chief executive of MEC, who is merging his agency with sister WPP shop Maxus to create a new company, told Campaign: "No-one is sitting around comfortably right now."
He warned that media agencies need a "sustained organisational effort" to change because "it is a very contested time in our industry" with many new entrants and challengers.
Castree said media agencies have got to move from media planning and buying to embrace content creation, performance marketing and e-commerce.
"We have all the capabilities," he said, but they are "smaller than they need to be", explaining how he wants the new merged MEC-Maxus business to win more clients.
Lindsay Pattison, who is moving from global chief executive of Maxus to become chief transformation officer at Group M, the operating company for WPP’s media agencies, said the merger made sense because it would give the new company over $1bn (£790m) in revenues and "give us the resources and talent" to compete as a top five global agency.
Pattison admitted driving transformation was difficult but said: "I love how hard it is."
Group M has previously said the MEC-Maxus merger is partly about making cost savings and signaled that jobs could be lost. 
(This interview first appeared on


Campaign India

Related Articles

Just Published

A year after abandoning 'deathtrap', WPP's Malaysian campus plans remain in limbo
10 minutes ago

A year after abandoning 'deathtrap', WPP's ...

Agency network says it continues to look for a suitable location for a new KL campus, with agencies remaining in disparate offices for now.

Unmetric Engagement Meter: Twitter top 10 (1-10 February)
30 minutes ago

Unmetric Engagement Meter: Twitter top 10 (1-10 ...

Posts from Poco, Samsung Mobile, Realme and more...

Diageo extends its partnership with The Glitch
9 hours ago

Diageo extends its partnership with The Glitch

The agency has been working on digital previously

Tata Trusts urges citizens to segregate waste at its source, with #TwoBinsLifeWins
9 hours ago

Tata Trusts urges citizens to segregate waste at ...

Watch the film conceptualised by FCB Ulka here