Nivea gives Taapsee Pannu the courage to fearlessly put her hands up

The skincare brand, Nivea, has rolled out a campaign featuring its brand ambassador, actor Taapsee Pannu for its deo roll-on range. 

Conceptualised by Publicis One Touch, the film aims to encourage women to flaunt their underarms confidently. 

The film features Pannu painting a wall. She tells the woman beside her who is also painting to 'roll freely' as she isn't making any broad strokes with her paint roller. The other woman tells Pannu that she isn't moving her hands freely because her underarms are patchy. Listening to her issue, Pannu introduces her to Nivea's deo roll-on, which aims to smoothen underarms after shaving or waxing. 

Ajay Simha, marketing director, Nivea India, said, “We at Nivea India are championing the offerings that cater to the fast-paced environment we live in. Women with active lifestyles are often looking for a one-stop solution for long-lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude. We are, therefore, excited to showcase our range of deo roll-ons through this fresh TVC and announce the expansion of our offerings under the iconic pearl and beauty range. Through this we want women to celebrate their skin while flaunting their smooth beautiful underarms with our extensive range of deo roll-ons.”

Nikhil Kumar, executive vice president and business head, Publicis One Touch, said, "With this TVC, Nivea is aiming at fueling category growth by tapping into a latent underarm skin issue that continues to remain untapped and unsolved. And by doing this, we will be able to empower women with the much-needed self-confidence to live Bindaas (freely) no matter what!"