Campaign India Team
Jun 27, 2023

Taapsee Pannu and Swiss Beauty embrace uniqueness by taking on social trolls

Watch the film conceptualised by Yellawe here

Swiss Beauty has rolled out a campaign 'for all that you are, for all that you can be’ featuring actor Taapsee Pannu, to break barriers and redefine beauty standards. 
 
Conceptualised Yellawe, the film aims to spotlight authenticity when it comes to beauty. It opens with Pannu sharing trolls from social media. Pannu then goes on to say that people hate her as well, but she doesn't let that get to her. The film ends with Pannu stressing the imporatnce of self-love.  
 
Saahil Nayar, CEO, Swiss Beauty, said, “We believe in the power of empowerment, self-expression and celebrating individuality. Through this campaign, we want to inspire everyone to embrace their true selves, fearlessly express their unique beauty, and confidently pursue their dreams. Swiss Beauty is not just a makeup brand but a platform for empowerment and self-discovery. We are excited to embark on this journey with Taapsee and arm individuals to be whoever they are today and become whatever they want tomorrow.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

22 hours ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

23 hours ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.