Nescafe has rolled out another film on the #ItAllStarts platform. The film has been conceptualised by McCann Erickson.
The film tells the story of a cartoonist losing his job at a newspaper, as the publication decides to drop cartoons. Dejected, he gets back home and contemplates his next steps. In the next day’s newspaper he finds an ad in the place of his cartoon. He wonders how he will spend time now, having followed the routine of having his coffee and getting down to work. He thinks about how he went around ‘spying’ on people to 'steal' ideas for his cartoons. The coffee cup is still very much present, egging him to get back to work. He realises that if the newspaper can be printed without the cartoon, then the cartoon can be published without the newspaper. He puts up his work on digital platforms and receives appreciation in rising numbers. This is in addition to his work getting etched on shoes, tissues and even an umbrella. The film ends with the Nescafe jingle and a super reading, 'It all starts with a Nescafe'.