MyBillBook, from the parent company FloBiz, has rolled out a campaign titled ‘Business Ka Achha Time Shuru’ (good time to start a business) to highlight the problems faced by SMBs and how those problems can be fixed.
Conceptualised by People Design and Communication, the films encapsulate the various challenges faced by small and medium enterprises in their day-to-day operations and management of their businesses. The films aim to highlight the product features for SMBs to scale up their businesses.
The first film 'Bhavishyavani' (prediction)showcases how one can know how the future of his business is about to play out. The second film, 'Family Time' depicts the necessity of having a work-life balance. The third film 'Aladdin ka Chirag' (Aladdin's lamp), showcases how one strikes a decent fortune through myBillBook. The fourth film, 'Multitasker' depicts how one can become a multi-tasker by leveraging myBillBook's various product features.
Pulkit Saboo, director- brand marketing, FloBiz, said, “The stories are a reflection of our user reviews. We feel fortunate to have been able to create a difference in the lives of SMBs by giving them an easy-to-use, powerful and affordable solution for their everyday business pain points. Similar to our customer base, the films show a wide age spectrum ranging from a young businessman to an elderly well-established business owner with each of them using myBillBook confidently and conveniently. The campaign has been well-timed to usher in the new financial year with the brand promise of better times for your business. We are complementing the digital-first national rollout with a high degree of offline visibility through OOH advertising and BTL activities.”
Rahul Raj, founder and CEO, FloBiz, said, “The new brand campaign follows our previous campaign #BusinessKoLeSeriously (take business seriously) launched in association with our brand ambassador Manoj Bajpayee. The recently announced ad series illustrates in all its simplicity a sans-hyperbole and sans-jargon tenor. The benefits of having a superior product take on most of the daily business operations challenges for small businesses, leaving more time to concentrate on things that matter - more family and business strategy time.”