Motilal Oswal has rolled out a campaign titled ‘experience builds expertise’ to highlight their offerings in equity investing for the past 35 years.
Conceptualised by the brand’s in-house team, the film showcases various workers in different fields mastered their skills. It ends with the tagline ‘experience builds expertise’ to showcase how consistency can lead to success.
Varun Mundra, vice president, brand and product marketing, said, "Motilal Oswal as a brand has stood strong for over the last three decades, experienced the market more closely, and been through various contours and phases of the stock market. This experience has been the cornerstone of our equity investing experience. With this film, we wanted to show people from everyday life who have developed expertise in what they do based on years of experience."
The campaign is rolled out on TV, digital and social media platforms.
Client: Motilal Oswal Financial Services
Brand team: Varun Mundra, vice president, brand and product marketing; Adrija Das, senior manager; Prachi Hadkar, manager; Shivkumar Dhanashri, manager; and Prachi Pitale, assistant manager.
Consultant: Ramnik Chhabra, founder, The Sweet Spot
Production house: Aseem Latkar and Satyajit Ganu