Campaign India Team
Oct 11, 2022

Motilal Oswal points to experience, celebrates 35 year-journey

Watch the film conceptualised in-house here

Motilal Oswal has rolled out a campaign titled ‘experience builds expertise’ to highlight their offerings in equity investing for the past 35 years. 

 

Conceptualised by the brand’s in-house team, the film showcases various workers in different fields mastered their skills. It ends with the tagline ‘experience builds expertise’ to showcase how consistency can lead to success. 

 

Varun Mundra, vice president, brand and product marketing, said, "Motilal Oswal as a brand has stood strong for over the last three decades, experienced the market more closely, and been through various contours and phases of the stock market. This experience has been the cornerstone of our equity investing experience. With this film, we wanted to show people from everyday life who have developed expertise in what they do based on years of experience."  

 

The campaign is rolled out on TV, digital and social media platforms.  

 

CREDITS: 

Client: Motilal Oswal Financial Services 

Brand team: Varun Mundra, vice president, brand and product marketing; Adrija Das, senior manager; Prachi Hadkar, manager; Shivkumar Dhanashri, manager; and Prachi Pitale, assistant manager. 

Consultant: Ramnik Chhabra, founder, The Sweet Spot 

Production house: Aseem Latkar and Satyajit Ganu 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Edelman launches global Counter Disinformation Unit

A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.

2 hours ago

AI-led customer engagement platform: A modern-day ...

With consumer expectations changing rapidly, traditional martech tools prove adequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.

2 hours ago

24 hours with… Jugul Thachery

The founder and CEO of HOGR takes Campaign India through an average day for him.

2 hours ago

Nora Fatehi's gym hustle for BigMuscles: Empowering ...

The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, has been creatively designed by Ogilvy India.