Motilal Oswal Mutual Funds has launched a campaign titled ‘Widest Range of Index Funds’ to showcase the brand’s index based mutual funds and ETFs. Conceptualised by De Works Communications, the film highlights the various needs consumers have, with regard to the kind of mutual funds they want to invest in.
The film features different people who are potential investors, who have different wants for their investments. It shows doubtful investors who are looking for someone who can provide them with a solution for their peculiar needs.
Navin Agarwal, MD and CEO, Motilal Oswal Asset Management Company, said, “It is incredible to see that the mutual fund industry has seen a significant increase in the number of new index based products in the past three years. The campaign aims to highlight our company’s contribution in the evolution of the index funds industry in India with the widest range of products. We are well poised to retain this prominent position with a continuous effort to devise innovative solutions that cater to the evolving preferences of our customers.”
Aditya Singh, vice president, head - marketing, Motilal Oswal Asset Management Company, said, “At a time where mutual fund investors are spoilt for choice by the many offerings at bay, our brand film intends to voice the fact that Motilal Oswal Mutual Fund is definitely at the forefront of the progress our industry has witnessed over the recent past. We are equipped with a distinguished team of experts to fuel our tenacious pursuit of offering innovative solutions to index fund investors, and help them continually broaden their investing horizons. In the spirit of new beginnings and convictions, the campaign aims to highlight that our index fund offerings are sufficient in providing the support customers need to meet their investment objectives.”
Nitin Mali, founder and director – De Works Communications, said, “To represent the wide range of funds the brand had to offer, we envisioned a campaign that would also help portray the many investor profiles the brand is able to address. The film opens with investors who are new in the market and in search of some direction and/or advice on getting started, as it then progresses to showcase those that are relatively experienced and confident in what they are looking for out of their investments. Capturing many profiles of investors and their respective backgrounds has resulted in a film that is playfully vibrant, rife with quick transitions, and whole-heartedly captivating from start to finish. The film rightfully delivers the spirit of the Motilal Oswal brand in a refreshing yet familiar outfit.”
Rajkumar Dhiman, executive group vice president, head of digital business and marketing
Aditya Singh, vice president, head - marketing
Sansmith Zacharia, manager, marketing
Agency: Deworks Communications
Nitin Mali, founder and director
Rupali Pithwa, lead – strategic partnerships