Motilal Oswal Securities has rolled out a digital film for its 'target investment plan' (TIP) which is aimed at investors. The film features stand-up comedian Mallika Dua and has been conceptualised by WATConsult.
The brand has taken on the term 'tip' (investing idea). The film shows several tips given to Dua, with most of them being useless. The proposition is while there are several useless tips, Motilal Oswal Securities has the right investment 'tips' for whatever the consumer's needs.
Ramnik Chhabra, marketing director, Motilal Oswal, said, “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way."
Rajiv Dingra, founder and CEO, WATConsult, said, “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”
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The report also suggested that HD channel viewership increased by 15% in the last two years