Campaign India Team
Aug 14, 2017

Racold assigns digital duties to WATConsult

Agency won the account post a multi-agency pitch

Racold assigns digital duties to WATConsult
WATConsult has bagged Racold's digital marketing mandate post a multi-agency pitch. 
The agency will handle digital creative and social media which includes the website and SEO. The account will be serviced from agency's Mumbai office.
Anil Bhamre, general manager - marketing, Ariston Thermo India, said, “We are happy to announce that we have selected WATConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. WATConsult won this mandate post a stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of Racold in digital space to the next level. We plan to focus on 'engagement' levels of our audiences i.e. consumers, influencers, channel partners in digital space. We have had a great first half with our TVC video views touching 10 million views online and now we would like to enhance the consumer experience and brand engagement to a next level. Our focus remains on key markets and product categories we operate in today along with social media platforms, website experience and searches on web pages.  ”    
Rajiv Dingra, founder and CEO, WATConsult, added,”We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brand promise and deliver on key brand goals."
Campaign India

Related Articles

Just Published

23 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention