WATConsult has bagged Racold's digital marketing mandate post a multi-agency pitch.
The agency will handle digital creative and social media which includes the website and SEO. The account will be serviced from agency's Mumbai office.
Anil Bhamre, general manager - marketing, Ariston Thermo India, said, “We are happy to announce that we have selected WATConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. WATConsult won this mandate post a stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of Racold in digital space to the next level. We plan to focus on 'engagement' levels of our audiences i.e. consumers, influencers, channel partners in digital space. We have had a great first half with our TVC video views touching 10 million views online and now we would like to enhance the consumer experience and brand engagement to a next level. Our focus remains on key markets and product categories we operate in today along with social media platforms, website experience and searches on web pages. ”
Rajiv Dingra, founder and CEO, WATConsult, added,”We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brand promise and deliver on key brand goals."