MMGB: The land of Land Rovers

Watch the film conceptualised by Spark44 here

Aug 13, 2018 04:49:00 AM | Video | Campaign India Team Share -

Land Rover travels deep into the Himalayas in a campaign part of its 70th anniversary celebrations.

Conceptualised by Spark44 (UK), the film has been released globally.

It sees footage in remote areas of India. A fleet of classic Series Land Rover models dating back to 1957 provide a vital transport link between Maneybhanjang and Sandakphu in West Bengal. The film introduces villagers in Sandakphu, which sits at an altitude of 3,636m down a steep and rocky track and is only accessible by using a fleet of the vehicles.

CREDITS:

Brand: Land Rover

Agency: Spark44

Global chief creative officer: Brian Fraser

Creative director: Harald Wittig

Producer: Chris Hook

Executive editor: Dan Drage

Senior content head: Desikan Ranganathan

Senior account manager: Adam Bewley

Director: Matt Hopkins

Production company: The Progress Film Company

Head of production: Rich Guy