Campaign India Team
Aug 13, 2018

MMGB: The land of Land Rovers

Watch the film conceptualised by Spark44 here

Land Rover travels deep into the Himalayas in a campaign part of its 70th anniversary celebrations.
 
Conceptualised by Spark44 (UK), the film has been released globally.
 
It sees footage in remote areas of India. A fleet of classic Series Land Rover models dating back to 1957 provide a vital transport link between Maneybhanjang and Sandakphu in West Bengal. The film introduces villagers in Sandakphu, which sits at an altitude of 3,636m down a steep and rocky track and is only accessible by using a fleet of the vehicles.
 
CREDITS:
 
Brand: Land Rover
Agency: Spark44
Global chief creative officer: Brian Fraser
Creative director: Harald Wittig
Producer: Chris Hook
Executive editor: Dan Drage
Senior content head: Desikan Ranganathan
Senior account manager: Adam Bewley
Director: Matt Hopkins
Production company: The Progress Film Company
Head of production: Rich Guy
Production manager: Heeva Hamed
DP: Matt Shaw
2nd unit DP: Sam Rookes
Composer: Dan Graves
Colourist: Joseph Bicknell 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Brands turn up the festive glow in Diwali ads

This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in campaigns built on emotional clarity.

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like Triumph, Interio by Godrej, Piramal Pharma, The Hindu, District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 18, 2025

Moves and wins: Week of 20 October

Our weekly roundup of the latest appointments and account wins from Garage Worldwide, Tata Consumer Products, Bold & Beyond, Nas Daily, Infectious Advertising and many more.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.