Campaign India Team
Aug 13, 2018

MMGB: The land of Land Rovers

Watch the film conceptualised by Spark44 here

Land Rover travels deep into the Himalayas in a campaign part of its 70th anniversary celebrations.
 
Conceptualised by Spark44 (UK), the film has been released globally.
 
It sees footage in remote areas of India. A fleet of classic Series Land Rover models dating back to 1957 provide a vital transport link between Maneybhanjang and Sandakphu in West Bengal. The film introduces villagers in Sandakphu, which sits at an altitude of 3,636m down a steep and rocky track and is only accessible by using a fleet of the vehicles.
 
CREDITS:
 
Brand: Land Rover
Agency: Spark44
Global chief creative officer: Brian Fraser
Creative director: Harald Wittig
Producer: Chris Hook
Executive editor: Dan Drage
Senior content head: Desikan Ranganathan
Senior account manager: Adam Bewley
Director: Matt Hopkins
Production company: The Progress Film Company
Head of production: Rich Guy
Production manager: Heeva Hamed
DP: Matt Shaw
2nd unit DP: Sam Rookes
Composer: Dan Graves
Colourist: Joseph Bicknell 

 

Source:
Campaign India