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Mars consolidates global media planning and buying into MediaCom
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Aug 09, 2018

Mars consolidates global media planning and buying ...

The entire global business is worth $1.8 billion globally and kicks in starting in January.

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Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital
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May 31, 2018

Sorrell confirms adland return with 'tech, data and ...

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

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Publicis picks Microsoft to build AI platform Marcel
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Jan 31, 2018

Publicis picks Microsoft to build AI platform Marcel

The tool will be unveiled at the group’s Viva Technology event in Paris in May.

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Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
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Dec 19, 2017

Wizened Publicis Groupe CEO Arthur Sadoun delivers ...

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

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Dulux owner AkzoNobel appoints MediaCom to global account
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Dec 06, 2017

Dulux owner AkzoNobel appoints MediaCom to global ...

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

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 Bacardi creates graphic novel to showcase brand 'attitude'
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Aug 13, 2014

Bacardi creates graphic novel to showcase brand ...

Watch the campaign conceptualised by Citizen here