An alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.
Pepsi Max installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the allusion that the digital display was a glass window panel.
The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.
The article first appeared on Marketingmagazine.co.uk
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