MMGB: Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter

Watch how the shelter created by AMV BBDO is surprising commuters here

An alien space invasion, tigers running loose, a giant tentacle emerging from the depths of the underground and a giant robot destroying buildings with laser beams in its eyes: this bus stop has it all.

Pepsi Max installed a London bus stop on New Oxford Street with digital technology and a camera facing the street behind the shelter, giving the allusion that the digital display was a glass window panel.

The different effects were then played on top of this image, causing passers by to stop, stare and take pictures.

The article first appeared on Marketingmagazine.co.uk

Source:
Campaign India