Campaign India Team
May 18, 2015

MMGB: Panache "modelled by role models"

Watch the film conceptualised by Holler here

Panache, a family-owned lingerie brand, has created a new campaign presenting its models as role models.
 
Holler created the campaign, which launches with a film featuring Marquita Pring, who talks about her awkward youth. Other models in the campaign include Mica Paris, the soul singer, and Hannah Cockcroft, a Paralympian.
Source:
Campaign India