Campaign India Team
Nov 17, 2014

MMGB: Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

Watch the ad film conceptualised by Leo Burnett Beirut here

Start your working week, where you left off (in most cases) with Johnnie Walker.
 
The company has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut.
 
The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The resilient fiery spirit triumphs in the end. The voice over surmises, “Storms shall always pass. But the fire inside burns on.” An Arabic version is running in Lebanon. A shorter edit of the three-minute film is on TV.
 
A social engagement leg has also gone live. People are invited to write inspirational messages about resilience in Lebanon with #keepwalkinglebanon. An artist is moving across Lebanon to draw these messages at night , allowing the brand to respond to users with a photo of their message created with fire. Some users have been invited to the night shoots to appear in the photo of their message. This activity commenced on 6 November and is slated to go on for two weeks.
 
(This article first appeared on CampaignMe.com)
Source:
Campaign India

Related Articles

Just Published

11 hours ago

IBF stands with Government of India on PSU advertising

Sonia Gandhi had recently called to the current government to stop spending on advertising

13 hours ago

Dubai Lynx 2020 cancelled

Next event to be held between 7-10 March 2021

14 hours ago

Warc Effective Innovation Awards 2020: McCann ...

Only Indian entry among the 20 shortlists

16 hours ago

BMW Group India's Mihir Dayal passes away

He was director - sales at BMW Group