Campaign India Team
Nov 17, 2014

MMGB: Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

Watch the ad film conceptualised by Leo Burnett Beirut here

Start your working week, where you left off (in most cases) with Johnnie Walker.
The company has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut.
The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The resilient fiery spirit triumphs in the end. The voice over surmises, “Storms shall always pass. But the fire inside burns on.” An Arabic version is running in Lebanon. A shorter edit of the three-minute film is on TV.
A social engagement leg has also gone live. People are invited to write inspirational messages about resilience in Lebanon with #keepwalkinglebanon. An artist is moving across Lebanon to draw these messages at night , allowing the brand to respond to users with a photo of their message created with fire. Some users have been invited to the night shoots to appear in the photo of their message. This activity commenced on 6 November and is slated to go on for two weeks.
(This article first appeared on
Campaign India

Related Articles

Just Published

5 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

10 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

11 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

15 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist