Seagram's has rolled out the latest instalment of its 'men will be men' series for Imperial Blue.
Conceptualised by Ogilvy, one film shows a man going the extra mile to protect his bike.
The other shows a man talking to his wife on the phone. As he needs to tie his shoelaces, he passes on the phone to his friend who takes the 'conversation' further.
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1 hour ago
Watch the film conceptualised by Lowe Lintas