Seagram's has rolled out the latest instalment of its 'men will be men' series for Imperial Blue.
Conceptualised by Ogilvy, one film shows a man going the extra mile to protect his bike.
The other shows a man talking to his wife on the phone. As he needs to tie his shoelaces, he passes on the phone to his friend who takes the 'conversation' further.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
12 hours ago
Watch the films conceptualised by Ogilvy here