It's the season for air-conditioners, among other things.
Japanese home appliance major Hitachi has roped in rapper Badshah for its I-Clean range of air conditioners.
Dentsu Creative Impact has conceptualised a video, which features a performance in a studio by the Hindi and Punjabi rapper.
The song links back to the features of the range of air conditioners, with the musician deleting vulgar words from the lyrics handed to him, much like the product which cleans itself.
Some amusement to start the work week with. Have a good one.
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2 hours ago
No multi-agency pitch involved
Watch the film conceptualised by Dentsu Impact here