MMGB: Hitachi gets Badshah to create rap for #NothingDirty

Watch the video conceptualised by Dentsu Creative Impact

Apr 18, 2016 09:05:00 AM | Video | Campaign India Team Share - Share to Facebook

It's the season for air-conditioners, among other things.
 
Japanese home appliance major Hitachi has roped in rapper Badshah for its I-Clean range of air conditioners. 
 
Dentsu Creative Impact has conceptualised a video, which features a performance in a studio by the Hindi and Punjabi rapper. 
 
The song links back to the features of the range of air conditioners, with the musician deleting vulgar words from the lyrics handed to him, much like the product which cleans itself.
 
Some amusement to start the work week with. Have a good one.
 
 

RELATED ARTICLES

Asian Paints sees PV Sindhu and Ranbir Kapoor exchange training lessons

6 months ago| video

Asian Paints sees PV Sindhu and Ranbir Kapoor exchange training lessons
Thums Up extends Palat De thought with stories of Avani Lekhara, Nikhat Zareen and Sourav Ganguly

6 months ago| video

Thums Up extends Palat De thought with stories of Avani Lekhara, Nikhat Zareen and Sourav Ganguly
Catch Sprinklers seasons an identical twins distinct taste buds

6 months ago| video

Catch Sprinklers seasons an identical twins distinct taste buds