Yamaha has rolled out a campaign for its recently launched scooter, RayZR.
The campaign consists of a TVC conceptualised by From Here On Communications featuring rapper-singer Badshah. The TVC went live on the brand's YouTube channel on 26 July. It is an adapt of a three-minute music video created for the scooter. The longer video was revealed in June.
Set to the song 'RayZR Mera Swag', the TVC features Badshah and his troupe grooving to the song, whose lyrics pay tribute to the bike. These visuals are interspersed with features of the bike, as a group of youngsters cruise on four of them on the streets at night. The singer and a pillion rider make a revving mannerism, as though raising the throttle of the bike, before the Cygnus RayRZ 113 cc offering signs off.
Agency: From Here On Communications