Here's a reminder tennis fans probably didn't need - Wimbledon 2017 kicks off today.
This film by BBC (UK) conceptualised by Y&R London features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon.
The TV campaign launched on 25 June, supported by Instagram.
(This article first appeared on www.CampaignLive.co.uk)
