Campaign India Team
Jul 03, 2017

MMGB: BBC Wimbledon

Watch the film conceptualised by Y&R London here

Here's a reminder tennis fans probably didn't need - Wimbledon 2017 kicks off today. 

This film by BBC (UK) conceptualised by Y&R London features a hero maverick tennis ball as it bounces the length of Britain championing the delights of Wimbledon.

The TV campaign launched on 25 June, supported by Instagram. 
 
(This article first appeared on www.CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.