Social commerce platform Meesho has launched a TVC to create awareness about its range of products for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses. The new campaign takes off from the brand’s previous earlier campaign that reflected women achieving financial independence and creating their identity with Meesho. In this one, the brand aims to highlight the ease it offers to the new generation of ‘social commerce’ women entrepreneurs to serve their customer’s varied demands as per their preferences.
The film stems from the insight that every person in one’s social circles has a specific persona that shows in their interests and fashion choices. The campaign, conceptualised by DDB Mudra, showcases Meesho’s products to choose from in fashion and garment, home décor and accessories.
Vidit Aatrey, founder and CEO, Meesho, said, “At Meesho, we are aware of the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of the internet have brought many women entrepreneurs to the digital fold who run their micro-enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer's varied demands and preferences. One can always find something for everyone at Meesho."
Rahul Mathew, chief creative officer, DDB Mudra Group, said, “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”