Maruti Suzuki India has launched a campaign titled ‘Kam Se Kaam Banega’ (it’ll work fine with less), to celebrate three decades of its existence in India. The films carry forward the brand’s narrative on fuel-efficiency and celebrate innovations and technologies that delight Indian customers.
The films draw inspiration from the innate need of the Indian consumer to expect maximum fuel efficiency from cars, without compromising on performance and safety. Both the films showcase the protagonist expecting something good at a lesser price. However, the films indicate that while not every worthy thing will come at a lower price point, Maruti’s Suzuki’s products will.
Shashank Srivastava, senior executive director - marketing and sales, Maruti Suzuki India, said, “Maruti Suzuki has always been a champion in offering fuel efficient cars and with every new model and upgrade, the company brings innovation and technology to address the customer’s need for better mileage and performance. According to the latest report by new car buyer’s Study (NCBS) as well, Indian customers are value conscious and with spiraling fuel prices over recent months, the mileage of the car remains among top reasons for the purchase. Our latest campaign is a testimony of our leadership and commitment towards bringing fuel-efficient and environment-friendly cars. It demonstrates our commitment to give more to our customers."