Maruti Suzuki appoints AdGlobal360

AdGlobal360 (AGL) has bagged Maruti Suzuki India’s hyperlocal marketing mandate. 

 

The agency will be responsible for running the brand's hyperlocal programs, with an aim to scale its growth and drive ROI. 

 

The account was won post a multi-agency pitch. 

 

Shashank Srivastava, senior executive officer, marketing and sales, said, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30% of our car sales. AdGlobal360’s are specialists in this, and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations.”

 

Rakesh Yadav, CEO, AdGlobal360, said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”