The author lists a few principles about the client-agency relationship
The paper was 'Highly Commended' at WPP's Atticus Awards 2014
‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’
Collaborative journeys into the unknown are leading to compelling content plays. But where are the agencies in these games?
Sinha reflects on views aired on the Cannes Lions stage - and off it - for Campaign India
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