Dheeraj Sinha
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The future belongs to the curious
In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
Opinion: Beware of the client who doesn’t order ...
The author lists a few principles about the client-agency relationship
White Paper: 'Hungry for Familiar Foods'
The paper was 'Highly Commended' at WPP's Atticus Awards 2014
Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake
‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’
Cannes 2013: 'Are we brave enough to accept that we ...
Collaborative journeys into the unknown are leading to compelling content plays. But where are the agencies in these games?
Cannes 2013: 'Traditional brand construct counters ...
Sinha reflects on views aired on the Cannes Lions stage - and off it - for Campaign India
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