Feb 15, 2017

Opinion: Beware of the client who doesn’t order ...

The author lists a few principles about the client-agency relationship

Jul 23, 2014

White Paper: 'Hungry for Familiar Foods'

The paper was 'Highly Commended' at WPP's Atticus Awards 2014

Jun 20, 2014

Cannes Lions 2014: Dheeraj Sinha’s blog: #UnFake

‘Put-on is the biggest put-off here’, says the author, making the case for ‘planned spontaneity’ as against ‘rehearsed perfectness’

Jun 19, 2013

Cannes 2013: 'Are we brave enough to accept that we ...

Collaborative journeys into the unknown are leading to compelling content plays. But where are the agencies in these games?

Jun 17, 2013

Cannes 2013: 'Traditional brand construct counters ...

Sinha reflects on views aired on the Cannes Lions stage - and off it - for Campaign India