Mankind Pharma has rolled out a film to raise awareness about the importance of wearing a mask.
Titled '#MaskMyIndia', the film features Angad Bedi and shows the current working hours and situation of doctors. In the film, Bedi speaks about the importance of masking up and states how people shouldn't look to make excuses for not wearing one.
Rajeev Juneja, managing director and vice chairman, Mankind Pharma, said, “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with the deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of wearing a mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and others' as well.”
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1 day ago
Watch the film conceptualised by The Womb here