Mankind Pharma's film for the festive season looks to spread the message of '#SpreadingKindness'.
Conceptualised by SG Media, the film looks to narrate how 'kindness resides in all, we just have to find it for others'.
It shows the story of a restaurant owner who always put forward a helping hand when needed. His cafe was booming and all was well till his wife fell ill. That drained him of all his resources. He needed to sell his restaurant to make ends meet and pay for the medical bills. A day before Diwali, a man who bought over the property met him at the restaurant. The film takes a twist to show that the man bought it to gift it back to the original owner as the man knew the kind-hearted owner during his younger days.
Rajeev Juneja, CEO, Mankind Pharma, said, “At Mankind Pharma, we follow a strong brand philosophy of #SpreadingKindness and we have been doing it since 1995 by providing quality medicines at affordable prices. Through this campaign, we would like to spread the message that together we can all make a big difference to the families who need our help most. The video campaign is an attempt by Mankind Pharma to deliver the message of 'Celebrating Diwali by Spreading Kindness'."