MakeMyTrip shows newlywed gifting mom her second honeymoon, pitches Travel Card as 'the excuse to roam'
Watch the film conceptualised by Publicis Communications here
Nov 03, 2016 04:19:00 AM | Video | Campaign India Team
MakeMyTrip has rolled out a digital campaign for its Travel Gift Cards. The film has been conceptualised by Publicis Communications and features Bollywood actors Diana Penty and Neena Kulkarni.
It opens with Kulkarni, who plays Penty's mother, asking her where she's going for her honeymoon. Penty on her tablet, looks to avoid the question and tells her mother to stop her 'investigation'. Kulkarni suggests Hong Kong or Singapore as she could shop there too. She also suggests a trip to Paris, as it is romantic. The duo discuss tourist attractions in Paris, before Penty hands over a card to Kulkarni. The mother looks at the card, surprised. It's a MakeMyTrip Travel Gift Card. Penty tells her mother that her second honeymoon is long overdue. The voice over says the wish to travel is in every heart, but every heart doesn't have a excuse to travel. It urges the gift of that reason to travel, with the MakeMyTrip Travel Gift Card. The film ends with Penty jokingly revealing to her mother that she's going for her honeymoon to Paris too, so she should look for another venue.
Saujanya Shrivastava, CMO, MakeMyTrip, said, “In line with our strategy of constantly providing compelling reasons for customers to come online and book with MakeMyTrip, we have introduced campaigns such as 'zero cancellation on hotels' benefit and 'pay at checkout'. Our latest campaign focusing on our travel gift cards has been conceptualised keeping in mind that experience is now the new currency of indulgence and leisure travel as a gifting solution is indeed aspirational, affordable and accessible. Through our new campaign, our aim is to help build awareness amongst our TG about our gifting solution and how through the MakeMyTrip Travel Gift Card they can help unleash the travel ambitions of their loved ones by gifting them an experience that is ideal and cherished.”
Bobby Pawar, MD and CCO, Publicis, said, “The travel gift cards by MakeMyTrip is not only an opportunity for people to fulfill their travel ambitions but it also appeals to the emotional sensitivity of people who find their happiness by sharing it. The upcoming festive season is also be an enabler to gift happiness to your loved ones and this plays a pivotal hook for our campaign communication. The bliss of seeing someone most happy through the right type of gift is the most wonderful feeling in this world and that is the idea we have banked on through this campaign.”
Creative agency: Publicis Communications
CEO India: Hemant Misra
Managing director and CCO: Bobby Pawar
Production house: Teal Films
Director (film): Amit Satyaveer Singh
Producer: Tushar Yadav