MakeMyTrip has rolled out a film featuring Royal Challengers Bengaluru players AB de Villiers, Virat Kohli and Yuzvendra Chahal.
Titled 'game on' the film has been conceptualised by MagicCircle. It opens with de Villiers throwing a ball to Chahal. Chahal takes a knife and starts cutting the ball open from the seam. Kohli asks him whether he's developed a habit of cutting onions while sitting at home and Chahal responds in the affirmative. Kohli then introduces Chahal to MakeMyTrip's 'getaway deals at safe stays'. The film ends with the trio stating its time to say 'life ka karo game on' (resume life).
Films featuring players from Mumbai Indians (MI) and Chennai Super Kings (CSK) will also be released.
Sunil Suresh, chief marketing officer, MakeMyTrip, said, "The pandemic is testing human resilience at a scale that we haven’t seen before. Through this campaign, we are touching upon the untiring spirit of human kind that is optimistic and always marching forward. The cricket season brings along with it a clear prod to Indians to reclaim the joys of life after months of anxiety and dread of the pandemic, by safely switching the game on mode. Through our campaign, 'life ka karo game on' we hope to remind people to take a break from their restrictive lives of last many months and march ahead by embracing the joys of life, safely.”
He added, “Through the campaign, we also hope to inspire Indians to break the monotony with our range of safe travel and stay options. After all, taking a break from the mundane and rejuvenating is critical as we go about reclaiming our lives. To cater to the safety demands and needs of travellers post the pandemic, the company has readapted its offerings for airlines, hotels, and holiday packages including Staycations, Daycations in conformity with MySafety, a safety assurance program that has been designed in accordance to the health and hygiene guidelines issued by WHO and local travel authorities."