MakeMyTrip has rolled out a campaign 'forex at your doorstep', to highlight its foreign exchange card and currency offerings.
Coceptualised by Nash8, the films feature world leaders, including Queen Elizabeth, The Prince and Abraham Lincoln, making a special appearance at the doorstep of travelers. These influential figures personally deliver foreign exchange currency to the recipients just before they set off on their respective voyages, underscoring the benefits of opting for MakeMyTrip's foreign exchange offerings.
On LinkedIn, Nasheet Shadani, founder, creative head, Nash8, shared, "We shot for vertical, adapted for 16:9. In a world where everything is viewed on mobile, we believe embracing short form storytelling and vertical thinking from conceptualisation is pivotal. As content flows fluidly across diverse platforms, it's also important to craft platform-agnostic campaigns. But can a Thumbstopper go beyond Reels? Absolutely. This mobile-first campaign seamlessly transitions from Reels to full-page print ads, collaterals, direct marketing, YT 16:9, and more. Resulting in a fully integrated campaign."
The films were rolled out on 15 December.
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