Campaign India Team
Aug 16, 2023

Mahindra unveils visual identity for its new range of Born Electric Vehicles

View the film here

Mahindra Electric Automobiles, a newly set-up subsidiary of Mahindra & Mahindra, has unveiled the visual identity for its forthcoming range of Born Electric Vehicles.
 
Along with the unveiling of the new visual identity, Mahindra also launched a brand anthem (above) and sonic identity, in collaboration with AR Rahman.
 
According to a statement from Mahindra, the visual identity serves as a hallmark of quality and innovation for customers opting for electric vehicles. 
 
Veejay Nakra, president – automotive sector, Mahindra & Mahindra, said, “This new visual identity, symbolising 'infinite possibilities', is the proud embodiment of our 'go global' vision, representing our exciting, energising, and efficient range of electric vehicles where iconic design meets revolutionary engineering and intuitive technologies. In parallel, the new anthem – 'le chalaang' is a depiction of the new visual identity, creating a sonic representation to resonate with new-age customers who deeply care for the planet.”
 
Pratap Bose, chief design officer, Mahindra & Mahindra, added, “The new identity is a visual exploration of different dimensions, proudly showcasing our all-new global electric range. The new visual identity will address a global audience with its deep symbolism. The infinity sign represents the constant flow of energy; the racetrack denotes our racing pedigree and the exhilaration of performance, and the circularity indicates intelligent sustainability, which is powered equally by science and creativity towards a positive planet. This new identity is future-facing, sustainable, distinctive, and fun.”
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.