Mahindra Auto has created a film for the launch of its ‘Young SUV’, the recently launched KUV100. The campaign has been conceptualised by Interface Communications.
The film stars brand ambassador Varun Dhawan, and is set to the song ‘Tere mere saath jo hota hai’ by Lucky Ali.
The video features Dhawan getting ready to head out in his KUV100. Supers like ‘Get up’, ‘Get dressed’, ‘Get the dog’ and ‘Get the SUV’ accompany the visuals playing out, as Dhawan leaves home in the vehicle to ‘Get the gang’. They head away from the city to a picnic spot by a lake, joining a birthday celebration. A playful exchange between Dhawan and a young woman leads to the two taking off on a drive, allowing the car to be showcased handling rough terrain and a stretch of beach with ease. The romantic escapade ends when they spot Dhawan’s friends waiting on the road. They head back together while the supers ‘Get the life’ and ‘Get it now’ introduce the KUV100, priced at ‘just Rs 4.45 lakh*’.
Client: Mahindra & Mahindra Auto Division
CMO: Vivek Nayer
Agency: Interface Communications
NCD: Robby Mathew
Director (film): Zoya Akhthar