Magicbricks has launched a campaign titled ‘Property Sahi. Aur Ab Services Sabhi’ (a great property and now all services too), to inform customers that the brand now not only helps consumers find the right house, but also assists them in their journey of making the house a home.
Conceptualised by RK Swamy BBDO, the campaign is a set of three films, one of which has been released. It features the brand’s ambassador, actor Ayushmann Khurrana, who takes a look back at the 15 years journey of Magicbricks and how it has evolved to suit the needs of the evolving customer.
Showing scenes of people in different roles of their lives, Khuranna explains how the brand now provides a bouquet of over 15 services, including expert advice to home loan, legal assistance to consultation on vaastu and décor, among others.
Devarshy Ganguly, head of marketing, Magicbricks, said, “As a market leader for 15 years, we have had the opportunity to understand the evolving needs of our consumers. This has helped us thoughtfully create a bouquet of services which brings seamless convenience to consumers across the buying journey and beyond. The new campaign celebrates our partnership with consumers, reinstates our messaging and brand purpose- Magicbricks will now be a one stop solution for everything that is needed to transform a house to a dream home. Further, our association with Ayushmann has grown from strength to strength. He is synonymous with trust and credibility, values that also define Magicbricks.”
Ankur Suman - partner and ECD- RK Swamy BBDO, said, “We wanted to present the big transformation in Magicbricks not as a new business objective but as a genuine response to fulfill the changing needs in the new world. The challenge was that the communication shouldn't lose sight of the core, while talking about the new offerings. We are happy we were able to do it in a manner that's very relevant and relatable to all of us as consumers.”
The campaign will be rolled out across multiple media channels, for a duration of six to eight weeks.