Campaign India Team
Oct 18, 2023

Lotte Choco Pie sweetens heartfelt messages

Watch the films conceptualised by Cut the Crap here

Lotte India has rolled out a campaign ‘Love & Lotte’ to showcase its flagship brand Lotte Choco Pie. The campaign aims to strengthen the brand’s connect amongst consumers and across all age groups. 
Conceptualised by Cut the Crap, the film is a collection of four videos that showcase heartwarming instances of love and affection, going beyond generational distinctions. The initial two films depict the genuine and unfiltered expressions of love and affection shared among teenagers. The third film focuses on the exchange between a mother and her son, emphasising their enduring bond. The fourth film portrays a delightful and charming interaction between an older couple, highlighting the timeless essence of love and companionship. These videos capture everyday moments featuring Lotte's Choco Pie.
Milan Wahi, managing director, Lotte India, said, “We are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this campaign, we want to connect emotionally with our target audience and become a part of their small, joyful moments. This brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with emotions and emojis that will uniquely connect with our targeted customers.”
Campaign India

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