The Work
Campaign India Team
Jun 02, 2020

Lay's pays tribute to the heroes behind the #Heartwork

Watch the film conceptualised by WPP India here

Watch the film conceptualised by WPP India here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Hiring without the hustle: SuperStuff.ai rewires marketing talent

4 Hiring without the hustle: SuperStuff.ai rewires marketing talent

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

WPP hires AKQA global CEO from Accenture

7 WPP hires AKQA global CEO from Accenture

Moves and Wins: Week of 07 July

8 Moves and Wins: Week of 07 July

Influence, interrupted: How India’s creator economy grew up

9 Influence, interrupted: How India’s creator economy grew up

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Lay's gets the tears rolling at Ranbir Kapoor's wedding
The Work
Mar 21, 2022
Campaign India Team

Lay's gets the tears rolling at Ranbir Kapoor's wedding

Lay's goes size zero with Alia Bhatt and Siddhant Chaturvedi
The Work
Dec 13, 2021
Campaign India Team

Lay's goes size zero with Alia Bhatt and Siddhant ...

Doritos, Kurkure and Lay's turn up the heat
Advertising
Sep 26, 2023
Campaign India Team

Doritos, Kurkure and Lay's turn up the heat

Picks of the Week: Work that wowed us
Advertising
Mar 24, 2023
Campaign India Team

Picks of the Week: Work that wowed us

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
2 days ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
2 days ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
2 days ago
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
3 days ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.