Campaign India Team
Jul 21, 2017

Kit-Kat takes a picture postcard break

Watch the digital films here

Nestlé's Kit-Kat launches a new campaign, ‘my travel break’, to bring immersive travel break experiences to life. Select Kit-Kat packs have been designed as picture postcards from holiday locations, such as Valley of Flowers, Alleppey, Puducherry and Nubra Valley amongst others. 
 
Commenting on the campaign, Nikhil Chand, general manager, chocolate and confectionery, Nestlé India said, “The idea behind our latest campaign ‘My Travel Break’ is to celebrate the richness of experiences that India has to offer, and bring these right to our consumers’ hands”
 
As part of this unique campaign, Nestlé India has also launched a series of four videos, each capturing the serenity, and beauty of an interesting location. Each 15 second video promises to take viewers on a relaxing and enchanting virtual travel break.
 
Take a tour of the Andamans here:
 
 
Or choose to visit Ladakh here:
 
 
For a trip of the Valley of flowers, take a break here:
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sorrell denies 'slapping' Superunion's Prior over Campaign interview
Premium
10 hours ago

Sorrell denies 'slapping' Superunion's Prior over ...

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Premium
Sony embraces the absurd in sci-fi spot for PlayStation VR
Premium
2 days ago

Sony embraces the absurd in sci-fi spot for ...

Ad marks Adam & Eve/DDB's fourth work for brand.

Premium
Watch these cat videos right meow
Premium
2 days ago

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

Premium
How about adding some tears to your Christmas cooking?
Premium
2 days ago

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.