Campaign India Team
Jul 21, 2017

Kit-Kat takes a picture postcard break

Watch the digital films here

Nestlé's Kit-Kat launches a new campaign, ‘my travel break’, to bring immersive travel break experiences to life. Select Kit-Kat packs have been designed as picture postcards from holiday locations, such as Valley of Flowers, Alleppey, Puducherry and Nubra Valley amongst others. 
 
Commenting on the campaign, Nikhil Chand, general manager, chocolate and confectionery, Nestlé India said, “The idea behind our latest campaign ‘My Travel Break’ is to celebrate the richness of experiences that India has to offer, and bring these right to our consumers’ hands”
 
As part of this unique campaign, Nestlé India has also launched a series of four videos, each capturing the serenity, and beauty of an interesting location. Each 15 second video promises to take viewers on a relaxing and enchanting virtual travel break.
 
Take a tour of the Andamans here:
 
 
Or choose to visit Ladakh here:
 
 
For a trip of the Valley of flowers, take a break here:
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

TTK Prestige makes cooking cool with #LetsGetCooking

By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.

6 hours ago

World’s top brands lost a whopping $3.5 trillion in ...

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

7 hours ago

Ratan Tata: The quiet titan who shaped global ...

Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.

9 hours ago

From streets to stadiums: Sports marketing scores ...

Want to pack powerful emotional connections with your brand's target audiences through sports partnerships? DHL Express India’s VP for sales and marketing shows the way.