Campaign India Team
Jul 21, 2017

Kit-Kat takes a picture postcard break

Watch the digital films here

Nestlé's Kit-Kat launches a new campaign, ‘my travel break’, to bring immersive travel break experiences to life. Select Kit-Kat packs have been designed as picture postcards from holiday locations, such as Valley of Flowers, Alleppey, Puducherry and Nubra Valley amongst others. 
 
Commenting on the campaign, Nikhil Chand, general manager, chocolate and confectionery, Nestlé India said, “The idea behind our latest campaign ‘My Travel Break’ is to celebrate the richness of experiences that India has to offer, and bring these right to our consumers’ hands”
 
As part of this unique campaign, Nestlé India has also launched a series of four videos, each capturing the serenity, and beauty of an interesting location. Each 15 second video promises to take viewers on a relaxing and enchanting virtual travel break.
 
Take a tour of the Andamans here:
 
 
Or choose to visit Ladakh here:
 
 
For a trip of the Valley of flowers, take a break here:
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

2 days ago

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

2 days ago

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.